Search: Kathleen Cardinale
Leveraging the decades-long link between basketball and wine to attract new consumers By Kathleen Willcox The business of selling anything, from widgets to wine, to a younger generation often requires […]
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Communication is key if you want to attract new customers and retain existing ones. By Kathleen Willcox First you need to sell your wine. Next
winesales
Sonoma County, CA(April 9, 2024)Balletto Vineyards, celebrated for its estate grown and bottled wines in Sonoma County's Russian
Balletto Vineyards Kathleen Cardinale
How is the Evergreen State beating the odds in a challenging marketplace? By Kathleen Willcox Theres always that one person who manages to look
Washington wine
Nominations close March 15 for these revived honors. By Kathleen Willcox Awards are generally designed to recognize and reward excellence, innovation and creativity. The Wine Marketing Awards are intended […]
Wine Marketing Awards
Demonstrating that a nonprofit is everything it seems to be, and establishing just how much support a winery is giving to its cause, is essential. By Kathleen Willcox In […]
Winegrowers of Dry Creek Valley Sequoia Grove Winery Kobrand Fine Wine and Spirits J. Lohr Vineyard and Winery The Prisoner Wine Company
By Kathleen Willcox For decades, the Venn Diagram intersection of the Latinx and the wine communities happened solely in the vineyard. Slowly but surely, that’s changing — thanks to […]
WMIP Sam Parra
By Kathleen Willcox As any CEO (or parent) worth their salt knows, going out and doing the thing — instead of pontificating about the importance of going out and […]
Aaron Lieberman Iris Vineyards Oregon wine industry
Is there a way for brands to meet the lofty expectations of guests without scaring them away with sky-high fees? By Kathleen Willcox In 2019, wine tasting fees and […]
wine tasting fees wine tasting tasting room
How a widely dismissed trellising system can boost productivity and quality By Kathleen Willcox Wine styles and production methods fall in and out of fashion: just consider the ubiquity, […]
Scott Henry system trellising system
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